Thanks to Shoutout.social for having me on its five-minute series to talk about how to work with influencers recently. I could have...

Last week I shared my most-read LinkedIn post of all time. Currently receiving 40,775 views, it was a timely post about Burger King...

Covid-19 has had a disastrous consequences for the travel industry and it's so sad to see many wonderful peers and clients struggle and...

For the first time since I went freelance five years ago, this summer I found myself at square one with no ongoing clients. I’d just...

As a freelance Social Media Manager, I've had the pleasure of managing social media for an innovative baby bottle warmer that was...

When I’m training travel brands how to use social media to make a genuine impact - i.e to generate more buzz and sales - clients often...

Yet another new year is upon us, so how will social media marketing evolve in 2019 and how can travel brands embrace some of the biggest...

One of the reasons that I decided to become a freelance social media manager three years ago, is because in the back of my mind I knew I...

Around three months ago, I gave birth to my first baby. The love I feel for my baby is difficult to put into words and I feel like the...

Has anyone else noticed that Facebook no longer allows you to edit the headline of links shared on its platform? Usually when scheduling...

In celebration of fabulous female entrepreneurs, I attended Women’s Enterprise Day in Balham, London yesterday. It was great to meet...

Last week I spent an afternoon researching new business opportunities – specifically small to medium-sized UK-based travel brands that...

With over 500 unique monthly users, Instagram is an increasingly powerful PR tool if used correctly. The social media channel is used by...

After working for PR/social media agencies throughout my entire 20s, in 2015, I decided to set up as a freelancer managing social media...

Another new year is upon us, so how will social media marketing evolve in 2017? Here are my three predictions: 1. Audience demand for...

Many of us lead such fast-paced working and personal lives, that it can be difficult to switch off. My job managing social media...

I recently attended Stylist Live at London's Business Design Centre, which featured 150 talks and workshops led by an array of inspiring...

Based on my experience managing social media channels for travel companies on a freelance basis, here are my six tips for social media...

Keeping up with social media trends can be overwhelming, especially if social media marketing isn't your full-time job. I thought I'd...