I'm a freelance Social Media Manager who creates and delivers strategic social media campaigns that generate more buzz and sales for brands.
My activity includes daily management of social media channels on behalf of brands and ad hoc support such as social media marketing training, influencer marketing and copywriting.
As well as working direct with brands, I'm also available to work with PR and marketing agencies on a freelance basis, and have experience helping them to develop social media strategies for clients or providing social media training.
I have worked with businesses across many industries, including travel (tour operators, travel agents, hotels and tourist boards), wellness, beauty, babies/kids, health, education and law.
Social Media Management
Creating a social media strategy and structured editorial calendar based on a brand's objectives.
Management of Instagram, LinkedIn, Facebook, Twitter, TikTok, Pinterest and YouTube.
Generating and sharing all content, including reels and videos, designing graphics, live-streaming and Instagram/Facebook Stories.
Checking and responding to all notifications, including customer questions.
Engaging with target audiences and growing followers.
Setting up advertising on social media channels, including Facebook and Instagram advertising that increases followers, website traffic and sales leads.
Setting up partnerships/product reviews with Instagram influencers on behalf of brands.
Identifying and contacting the 'right' type of influencer that will genuinely make an impact on sales and awareness.
Creating agreements for influencers to sign that outline exactly what content they will share to promote the product and any associated fee.
Writing and providing the influencer with a fact sheet about the brand.
Social Media Training
Creating an analysis of a brand's current social media activity and a plan of practical recommendations, including important tips and tricks. Training includes an in-person meeting or phone call to discuss the plan and answer any questions.
Reporting To Demonstrate ROI
Producing monthly analytical reports to demonstrate the growth of clients' social media channels, including the increase in followers, audience reach/engagement statistics, sales leads and the results of advertising.