When I’m training travel brands how to use social media to make a genuine impact - i.e to generate more buzz and sales - clients often share the same woes that “social media doesn’t make money for us” or “we find it difficult to prove sales from it.” 

I regularly c...

Yet another new year is upon us, so how will social media marketing evolve in 2019 and how can travel brands embrace some of the biggest updates to generate more buzz and sales?

Based on my experience managing social media channels for travel companies such as tour oper...

One of the reasons that I decided to become a freelance social media manager three years ago, is because in the back of my mind I knew I wanted to have my first baby at some point, and thought that being a freelancer would give me more flexibility. 

Once I’d b...

Around three months ago, I gave birth to my first baby. The love I feel for my baby is difficult to put into words and I feel like the luckiest person in the world, but giving and recovering from birth, and then getting to grips with looking after my baby son, has been...

Has anyone else noticed that Facebook no longer allows you to edit the headline of links shared on its platform? Usually when scheduling links on behalf of my clients - whether it's a trending article in the travel press about a specific destination or a new holiday la...

In celebration of fabulous female entrepreneurs, I attended Women’s Enterprise Day in Balham, London yesterday. It was great to meet other self-employed women and to hear the honest and inspiring stories of numerous speakers who have successfully build businesses, incl...

Last week I spent an afternoon researching new business opportunities – specifically small to medium-sized UK-based travel brands that aren’t using social media to its full potential. Although I’m busy, I have the thirst to take on an additional project (I manage socia...

With over 500 unique monthly users, Instagram is an increasingly powerful PR tool if used correctly. The social media channel is used by around 50% of brands and that number is expected to rise to 70.7% in 2017. Here are six ways you can enhance your brand’s presence o...

After working for PR/social media agencies throughout my entire 20s, in 2015, I decided to set up as a freelancer managing social media channels for businesses. I had turned 30 and felt like I had the experience to go it alone. It has been hard work but the most reward...

Another new year is upon us, so how will social media marketing evolve in 2017? Here are my three predictions:

1. Audience demand for ‘live’ content

2016 is the year that the Facebook Live really took off. This live-streaming service allows users to broadcast live whenev...