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TikTok: how brands are disregarding their values to jump on harmful viral trends
I recently shared my most popular LinkedIn post of the year; generating over 115K views and an array of comments. It called out brands...
Stephanie Reed
Nov 12, 20242 min read
12 views
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Social media for events: another successful Synergy - The Retreat Show
Last week I had the privilege of going to Bali to showcase my client, Synergy - The Retreat Show , on its social media channels (click...
Stephanie Reed
Oct 9, 20241 min read
6 views
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Men's wellbeing on the rise
I recently penned this article on behalf of my client Synergy - The Retreat Show 'Men, we have to stop living in isolation. We have to...
Stephanie Reed
Jun 25, 20243 min read
11 views
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Event marketing: is your social media giving non-attendees enough FOMO?
Last week I had the joy of documenting Synergy - The Retreat Show in Mexico on its social channels. It was fabulous to get out of my home...
Stephanie Reed
Nov 9, 20232 min read
8 views
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Food and travel: my highlights
I wrote the following article for National World's Travel Guide. When I consider my favourite adventures, food and drink has always been...
Stephanie Reed
Oct 8, 20233 min read
2 views
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New client: Historic Sussex Hotels
I'm thrilled to share that I have another wonderful hotels client. I'm now managing social media for Historic Sussex Hotels (three...
Stephanie Reed
Jun 11, 20231 min read
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Seeing your guest as a human being: Why therapy and travel are the perfect partnership
I wrote this article on behalf of my client, Synergy - The Retreat Show... Would you use the services of a hotel's in-house therapist?...
Stephanie Reed
May 9, 20233 min read
6 views
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My favourite year of business yet: 2022 highlights
Looking back at work in 2022, it’s been a busy one and probably my favourite year yet as a freelance social media manager (which was...
Stephanie Reed
Dec 20, 20222 min read
19 views
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Reels-centric Instagram: has 2022 been the most challenging year yet for social media managers?
It often strikes me how adaptability is one of the most important characteristics of a social media manager. Social channels are always...
Stephanie Reed
Jul 18, 20223 min read
22 views
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What's it like to have an entire wine resort to yourself? Hotel review: Borgo Condé Wine Resort
I recently had the pleasure of visiting and reviewing Borgo Condé Wine Resort in Italy for The Hotel Guru with one of the best friends...
Stephanie Reed
Jun 14, 20222 min read
39 views
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Hotel review: Richmond Harbour Hotel & Spa
What used to be the Richmond Gate Hotel - now a Harbour Hotel - will always hold a special place in my heart. It's where I stayed during...
Stephanie Reed
Apr 27, 20222 min read
14 views
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Hotel review: The Lumiares, Lisbon
I recently travelled overseas to Lisbon, Portugal, with my family for the first since the pandemic and it was glorious. I knew I’d missed...
Stephanie Reed
Feb 20, 20223 min read
30 views
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Six simple ways to boost your Instagram performance
I regularly do social media audits and training for businesses looking to get more out of their social media marketing. They want to...
Stephanie Reed
Jan 18, 20222 min read
16 views
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A love letter to Richmond (plus Bingham Riverhouse review)
The London Borough of Richmond Upon-Thames is one of my favourite places in the world. I have happy memories of living nearby in St...
Stephanie Reed
Jan 3, 20223 min read
25 views
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Wellness architecture: embracing the movement from 'environmentalism to wellism'
I wrote this article on behalf of my client, Synergy - The Retreat Show... When it comes to architecture for travel and wellness spaces,...
Stephanie Reed
Dec 22, 20213 min read
14 views
0 comments


The most wow-factor UK resort? Why it's difficult to top Chewton Glen Hotel & Spa
If you’re looking for a UK resort that has luxury wow-factor, you’ll be hard-pressed to find anything that outdoes Chewton Glen in...
Stephanie Reed
Dec 16, 20213 min read
596 views
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Is it REALLY possible to enjoy a luxury hotel stay with two pre-schoolers? Review: The Grand Hotel
Is it REALLY possible to enjoy a luxury hotel stay with two pre-schoolers? I occasionally review hotels for The Hotel Guru, which...
Stephanie Reed
Oct 28, 20213 min read
49 views
0 comments


The dark side of social media - & how to use it more mindfully
When Facebook, Instagram and WhatsApp stopped working for a significant amount of time a few days ago, it reminded me of how much I rely...
Stephanie Reed
Oct 7, 20213 min read
5 views
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Watch my influencer marketing chat with CIPR's tourism & hospitality group
I was excited to recently talk about how to work with influencers with the Chartered Institute of Public Relation's tourism and...
Stephanie Reed
Aug 23, 20214 min read
26 views
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Watch me chat how to work with influencers
Thanks to Shoutout.social for having me on its five-minute series to talk about how to work with influencers recently. I could have...
Stephanie Reed
Jul 8, 20211 min read
16 views
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