Social media trends

Reels-centric Instagram: has 2022 been the most challenging year yet for social media managers?

It often strikes me how adaptability is one of the most important characteristics of a social media manager. Social channels are always...

Six simple ways to boost your Instagram performance

I regularly do social media audits and training for businesses looking to get more out of their social media marketing. They want to...

The best social media channel for organic reach? Why every brand should be on active LinkedIn...

Last week I shared my most-read LinkedIn post of all time. Currently receiving 40,775 views, it was a timely post about Burger King...

How travel brands can make an impact on social media: Six important tips

Based on my experience managing social media channels for travel companies on a freelance basis, here are my six tips for social media...

Social media is evolving at an unprecedented rate but what is the next big thing? How can travel bra

Keeping up with social media trends can be overwhelming, especially if social media marketing isn't your full-time job. I thought I'd...