Social Media for Hotels
One of my areas of expertise is social media management and content creation for hotels and hotel groups; helping them to use social media in a way that generates significantly more awareness and guest bookings.
Past and present clients include MarBella Collection Greece, Historic Sussex Hotels, Healing Hotels of the World, Les Bordes Estate, The Good Hotel Guide and Riad Elegancia.
My passion for hotels is further reflected in my management of a successful TikTok account dedicated to showcasing wow-factor hotels, alongside my hotel review contributions to The Hotel Guru.
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Social Media Management
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Creating a social media strategy and structured editorial calendar based on a hotel/hotel group’s objectives.
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Management of Instagram, TikTok, LinkedIn, Facebook, Pinterest and YouTube.
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Scheduling all content, including reels and stories.
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Community management.
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Engaging with target audiences and growing followers.
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Setting up small paid ad campaigns on social media channels that increases followers, website traffic and sales leads.
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Producing monthly analytical reports to demonstrate the growth of the social media channels, including top performing content, increase in followers, audience reach/engagement statistics and sales leads.
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Content Creation
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Filming and editing content of hotels, including reels and stories, to publish on a hotel/hotel group’s social media channels (ad hoc or quarterly packages available where I visit hotels for content capture).
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Content is always attention-grabbing, aspirational and incorporating any current trends; presented in a way that makes the viewer imagine they are the one staying at the hotel and want to book a stay/follow the social media channels.
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Designing graphics for social media.
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Dedicated TikTok Support
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Helping hotels to establish an impactful presence on TikTok, including strategy support and ongoing or temporary management of the account.
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Social Media Audit & Training
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Creating an analysis of a hotel/hotel group’s social media activity and a plan of practical recommendations, including important tips and tricks for social media success.
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An in-person meeting or phone call to discuss the audit and answer any questions.
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Ongoing support is available too.
Richard Fraiman, Chief Executive of The Good Hotel Guide
Stephanie did a comprehensive analysis of our social media, and made lots of good recommendations about how we can improve in all areas of social media. She is assertive with her ideas, and collegial at the same time. She is also prompt and responsive. I would recommend her.
Periklis Gompakis, Director of Sales & Marketing of Mar-Bella Collection Greece
I had the pleasure of working with Stephanie and I couldn’t be more impressed with her dedication and creativity. Stephanie played a key role in elevating our online presence. Her ability to craft engaging content, respond quickly to trends and engage with our audience in a meaningful way was invaluable to our team. Her contribution has been critical to our re-branding efforts. I highly recommend her.
Ina Eiserbeck, Head of Operations at Healing Hotels of the World
Having Steph as our Social Media Manager was an invaluable asset to our team. She had an intuitive understanding of our preferences, content and communication style, and her reliability and proactive approach was incredible. Her creative thinking consistently brought in fresh and innovative ideas that, coupled with her ability to strategically engage the audience, played an important role in growing our audience and engagement.
Taoufik Ghaffouli, General Manager of Cenizaro Hotel, Riad Elegancia
Stephanie is professional, experienced, efficient, and conscientious. She helped position my business as a luxury product on our Instagram page through careful, strategic planning which significantly increased our engagement and following. I would highly recommend her to anyone who is new to social media and wants to build their online presence.
