I often see hotels missing the mark on TikTok. They create an account… and then leave it inactive. Or they post overly polished, corporate-style videos with staged smiles that simply don’t connect. Even more importantly, many fail to engage with user-generated content; the very thing that can build trust and visibility fastest. TikTok marketing needs someone who understands trends, knows what captures attention and can create content that actually resonates. From my experienc

I recently shared my most popular LinkedIn post of the year; generating over 115K views and an array of comments. It called out brands...