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    Generating sales with social media: four tips for tour operators and travel agents
    Stephanie Reed
    • Feb 18, 2019
    • 4 min

    Generating sales with social media: four tips for tour operators and travel agents

    When I’m training travel brands how to use social media to make a genuine impact - i.e to generate more buzz and sales - clients often share the same woes that “social media doesn’t make money for us” or “we find it difficult to prove sales from it.” I regularly come across UK travel companies that aren’t using social media to its full potential and are missing countless tips and tricks. This doesn’t surprise me: limited staff, time and resources can mean that social media ma
    17 views0 comments
    Four social media trends for travel brands in 2019
    Stephanie Reed
    • Nov 20, 2018
    • 4 min

    Four social media trends for travel brands in 2019

    Yet another new year is upon us, so how will social media marketing evolve in 2019 and how can travel brands embrace some of the biggest updates to generate more buzz and sales? Based on my experience managing social media channels for travel companies such as tour operators and travel agents, here are four social media trends that I think will flourish in 2019 and examples of how brands can incorporate them into their social media marketing activity: Video, video, video Vide
    17 views0 comments
    Travel brands and social media: Four common mistakes
    Stephanie Reed
    • Mar 1, 2017
    • 4 min

    Travel brands and social media: Four common mistakes

    Last week I spent an afternoon researching new business opportunities – specifically small to medium-sized UK-based travel brands that aren’t using social media to its full potential. Although I’m busy, I have the thirst to take on an additional project (I manage social media channels for brands on a freelance basis). I looked at the social media channels that belonged to around 30 tour operators. While there were some brilliant examples, I’d say that around 75% of these comp
    30 views0 comments
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