Generating sales with social media: four tips for tour operators and travel agents
When I’m training travel brands how to use social media to make a genuine impact - i.e to generate more buzz and sales - clients often share the same woes that “social media doesn’t make money for us” or “we find it difficult to prove sales from it.” I regularly come across UK travel companies that aren’t using social media to its full potential and are missing countless tips and tricks. This doesn’t surprise me: limited staff, time and resources can mean that social media ma