Around three months ago, I gave birth to my first baby. The love I feel for my baby is difficult to put into words and I feel like the luckiest person in the world, but giving and recovering from birth, and then getting to grips with looking after my baby son, has been the most challenging time of my life too. I thought reading countless baby books, attending an NCT course and taking part in the occasional prenatal yoga class would be wise preparation, but nothing can fully p

With over 500 unique monthly users, Instagram is an increasingly powerful PR tool if used correctly. The social media channel is used by around 50% of brands and that number is expected to rise to 70.7% in 2017. Here are six ways you can enhance your brand’s presence on Instagram: 1. Content is key It’s important to carefully consider what type of original content you’d like to share on behalf of your brand. Of course, you want Instagram to be a (subtle) sales tool, but also

Based on my experience managing social media channels for travel companies on a freelance basis, here are my six tips for social media marketing success: Don't neglect Instagram or Snapchat Let's be clear; Facebook and Twitter are still important marketing channels. For example, Facebook has the largest user-base by far with over one billion monthly active users and is especially effective for brands looking to target the older generation, since its fastest growing audience i

Keeping up with social media trends can be overwhelming, especially if social media marketing isn't your full-time job. I thought I'd share my thoughts on some big trends that we're seeing at the moment and explain how travel businesses can take advantage. One of the main trends is audiences increasingly using social media to experience events as they happen and interacting with people there, despite not physically being there. Here's how some of the biggest social channels a