Milkymeter
An innovative tool from Denmark that warms a baby’s bottle to a safe temperature in seconds

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Objective

Set up partnerships with 'mummy' influencers to promote the milkymeter to a UK audience. Activity included researching and contacting influencers, creating and sending agreements for influencers to sign, writing a factsheet for influencers, arranging product delivery and engaging with comments on the influencers’ posts.

Results

Set up partnerships with over 60 Instagram influencers who promoted the milkymeter.

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