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February 18, 2019

When I’m training travel brands how to use social media to make a genuine impact - i.e to generate more buzz and sales - clients often share the same woes that “social media doesn’t make money for us” or “we find it difficult to prove sales from it.” 

I regularly c...

November 20, 2018

Yet another new year is upon us, so how will social media marketing evolve in 2019 and how can travel brands embrace some of the biggest updates to generate more buzz and sales?

Based on my experience managing social media channels for travel companies such as tour oper...

August 20, 2018

One of the reasons that I decided to become a freelance social media manager three years ago, is because in the back of my mind I knew I wanted to have my first baby at some point, and thought that being a freelancer would give me more flexibility. 

Once I’d b...

July 27, 2017

Has anyone else noticed that Facebook no longer allows you to edit the headline of links shared on its platform? Usually when scheduling links on behalf of my clients - whether it's a trending article in the travel press about a specific destination or a new holiday la...

March 1, 2017

Last week I spent an afternoon researching new business opportunities – specifically small to medium-sized UK-based travel brands that aren’t using social media to its full potential. Although I’m busy, I have the thirst to take on an additional project (I manage socia...

February 22, 2017

With over 500 unique monthly users, Instagram is an increasingly powerful PR tool if used correctly. The social media channel is used by around 50% of brands and that number is expected to rise to 70.7% in 2017. Here are six ways you can enhance your brand’s presence o...

December 15, 2016

Another new year is upon us, so how will social media marketing evolve in 2017? Here are my three predictions:

1. Audience demand for ‘live’ content

2016 is the year that the Facebook Live really took off. This live-streaming service allows users to broadcast live whenev...

December 13, 2016

Many of us lead such fast-paced working and personal lives, that it can be difficult to switch off.  My job managing social media channels and PR for businesses on a freelance basis, involves a lot of multi-tasking, fast-thinking and the feeling that you’re always conn...

October 21, 2016

Based on my experience managing social media channels for travel companies on a freelance basis, here are my six tips for social media marketing success:

Don't neglect Instagram or Snapchat

Let's be clear; Facebook and Twitter are still important marketing channels....

October 7, 2016

Keeping up with social media trends can be overwhelming, especially if social media marketing isn't your full-time job. I thought I'd share my thoughts on some big trends that we're seeing at the moment and explain how travel businesses can take advantage.

One...

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Featuring social media marketing tips and inspiration, 

business wisdom and general musings about London life and travel. 

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