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March 1, 2017

Last week I spent an afternoon researching new business opportunities – specifically small to medium-sized UK-based travel brands that aren’t using social media to its full potential. Although I’m busy, I have the thirst to take on an additional project (I manage socia...

December 15, 2016

Another new year is upon us, so how will social media marketing evolve in 2017? Here are my three predictions:

1. Audience demand for ‘live’ content

2016 is the year that the Facebook Live really took off. This live-streaming service allows users to broadcast live whenev...

October 21, 2016

Based on my experience managing social media channels for travel companies on a freelance basis, here are my six tips for social media marketing success:

Don't neglect Instagram or Snapchat

Let's be clear; Facebook and Twitter are still important marketing channels....

October 7, 2016

Keeping up with social media trends can be overwhelming, especially if social media marketing isn't your full-time job. I thought I'd share my thoughts on some big trends that we're seeing at the moment and explain how travel businesses can take advantage.

One...

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Featuring social media marketing tips and inspiration, 

business wisdom and general musings about London life and travel. 

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